19% of tweets mention brands
The hype around Twitter Does not Seem To Be Slowing down, pero Have Been FEW research papers published so far about it. So it's with a gleeful smile That I Welcome the results of the academic study of the Phenomenon published by Professor Jim Jansen and His team at Penn State University . They analyze Nearly 150.000 tweets to Understand how brands Were Mentioned on microblogging tools like Twitter.
this post I will focus on the results, But feel free to cies Are a Requirement for brands and it Should Be Part of an Overall strategy. A strategy conversation Can Be Used, for example, to UNDERSTAND why a product is more popular Than Another, and What Could Be Improved as far as service and customer relationship Are Concerned. Also Might it help to discover a problem with a product Already on the market and Identify What Could Be remedy taken, users very insightful inputs Generally Have That Should Be taken Into account. Listening and Responding Are even more important, in That They help brands Greatly When They want to start a conversation With their customers, or Any Other people Out There. If MOST of the tweets Are questions about a brand, brands dog Themselves Provide fast and reliable information, Whichs its ability to identify these variations and adapt to them. When We Are Social work on conversation audits for our clients, we often analyse the reactions of individuals to a brand at a precise moment, for example after the launch of a new TV ad campaign. With the rise of microblogging, clients and individuals are exposed to a constant stream of information and opinions and it doesn’t seem to be slowing down. These are rarely monitored by brands, so it’s high time for them to have a look and engage!
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